It’s time to stop phoning in (beep boop) regurgitated “thought leadership.” Start getting known for your most honest work instead.
It’s Personal is a 6-week intimate container (only accepting six participants for this round) where we turn your shower ideas, notes-app rants, and voice notes into a personal brand that sounds like you, looks like you, and actually moves (the right) people.
It's time to make the local news aka become the name people mention when your brand topic hits. Release a shower album aka turn your voice-note ideas into real projects. Leak your diary aka share the embodied scribbles that create resonance and build trust.
The point is: Say something people gather around because it came from your real life, not a people-pleasing robot or “best practice.”
It's Personal:
An intimate 6-week situationship with you, yourself (and a few other brilliant, overthinkers) to unbury the lead in your story and turn it into the thing you become known for.
You didn’t come here to blend in.
You’ve gotten so good at overthinking that it looks like wisdom.
So good at overgiving that it looks like leadership.
So good at refining that it looks like “standards.”
But it’s keeping you from the only thing that matters:
the sharp, specific truth you’re here to say.
So, you do what smart, capable leaders do when commitment feels scary: you collect reasons not to. Then you pivot. “Pre-release” the next thing. And bail when it gets too personal.
You don’t need another idea. You need to get honest about what's holding you back & declare what's more important than that. Then we message the whole enchilada together.